The last days i had quite some private discussions (through Skype chat) and public comments (see
Skype-News or
SkypeJournal or my own blog) on the slowing down of the Skype Growth.
One very known Skype user (at least in the small Skype fanatics world) even told me privately, with sorrow in his voice: “MSN style advertising is invading Skype”.
Do they want to beat MSN? Wrong strategy! My kids (21, 19 and 17 years old) continue to use mainly MSN, although they know their father is a fanatic Skype user! It suits their needs, indeed with a lot of fancy stuff. But do they spend money on it? I am almost sure they don’t!
What Skype should have continued to do is focus on business! Because very few business men and professionals use MSN! And they are willing to spend money on professional tools!
OK, integration in the EBay platform is one way to try to catch the attention of some kind of business. But how many professionals use EBay?
Why didn’t they make some agreements or deals with some Business Virtual Networks like Ecademy or Linkedin? Or any other network of Professional adults?
Is it too late? I don’t think so.
Today i read in my (Flemish) Financial Newspaper that linkedin will open its platform to external developers and that from 2008 on users would be able to communicate with each other through internet telephony. I hope the partner is Skype, but i doubt about it!
There still is Ecademy and there are other similar networks!