Geographical numbers

Why Skype looks at the USA separately, and for the rest looks at regions, not even continents, is quite funny for a “theoretically” European company. But finally they unveil something about the geographical spread of Skype users.

The first graph is the geographical distribution of Skype users. EMEA means Europe – Middle East – Africa. Interesting to see that EMEA still takes the lead compared to ALL Americas (57% compared to 27%). I would even say: Europe takes the lead in the number of Skype users, because the number of Africa and Middle-East users is probably quite smaller compared to European users. Well, historically, Skype started in Europe, and cross border phone calls are still expensive in Europe. Therefore Skype is beneficial for individual users.

The second graph is the number of Skype users compared to total internet users of the mentioned regions. Here again, if I suppose that EMEA is mainly Europe, it looks like Skype can still push its growth in the Americas and Asia. 16% of EMEA Internet users have Skype according to the data provided by Skype (therefore probably 20% or more in only Europe), while the USA scores only 9%. Again, I think that Skype is much more interesting to use in Europe than in the USA, because of the small countries, some State “quasi” monopolies in telecommunication, and therefore high international communication costs. Skype is therefore a fantastic cost cutter. Probably the USA and other big American countries don’t feel that need as much as we Europeans do!

And concerning Asia and Africa: there is still growth ahead for Skype, if these continents continue to promote the internet penetration!