Skype Internet TV

My Flemish-Belgian friend Jan in Malaysia was wondering in his blog what kind of marketing strategy there is behind the new name “Joost” for the former “Venice” project of the Video service being developed by the Skype founders. He literally says: “Could they really not come up with a name that is a bit more commercial… Arfff. Why not just the new Internet television project: simply 'Skype TV'”.

Jan should be happy, because even the Flemish Financial Newspaper had today probably the same thoughts about the name, because the title of their short article on the last page of the newspaper was: "Internet-tv from Skype receives the name Joost"!